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Bookings & availabilityWizard, quotes, a calendar that can't double-book E-sign contractsSigned on their phone, archived as PDF Payments & depositsStripe checkout, holds, recurring billing Channels & Turo2-way sync, fee decoder, channel profit Invoices & taxesPer-booking tax, real double-entry books Automations & GPSReminders, AI staff, live vehicle feed
Free for your first 2 cars

Unlimited bookings, contracts and invoices. No credit card, no trial clock.

Start free
Built for UK operators & Turo hosts

Book. Sign. Get paid. Repeat.

CarCEO is the car hire management software that runs your whole operation — bookings, e-signed agreements, Stripe payments, and books that balance themselves.

No credit card · 2 cars free forever · Cancel anytime

Booking wizard E-sign contracts Stripe payments Channel calendar sync Books & VAT
$0 for 2 cars $29 for 10 $129 unlimited billed in USD Find your plan in 10 seconds →

Lands End to John o’Groats

Four nations.
One back office.

One VAT regime, one e-signature law, four nations — and one dashboard for every hire from London to Inverness.

  • E-signed hire agreements — valid UK-wide
  • VAT handled per booking, MTD-ready records
  • One dashboard, from Lands End to John o’Groats
0Currencies supported
0Interface languages
0+Tax profiles built in
∞Bookings on every plan

The cost of no system

Every week without a system has a price.

The losses aren't dramatic. They leak — a refund here, a missed deposit there, a Sunday night in spreadsheets.

Double-booked weekend The calendar blocks the conflict the second a booking lands — direct or Turo.
Handshake agreement in a dispute Every rental rides on an e-signed contract with a timestamped audit trail.
The deposit you forgot to hold Stripe holds it at booking, releases or captures it on return. Automatically.
Numbers that never match Every charge, refund, and fee posts itself to a real ledger — to the cent.
Plug the leaks — start free

Free for your first 2 cars. No credit card.

Bookings & availability

From inquiry to booked in about a minute

One wizard handles the whole booking — dates, car, customer, extras, tax. Send a quote link and let the customer confirm from their phone.

  • Booking wizard with smart defaults — most fields fill themselves
  • Quote links your customer can accept online
  • A calendar that physically can't double-book
New booking — 58 seconds
Availability — week of Jul 14

✗ Jul 18–21 blocked for Model 3 — already rented. Conflict prevented.

Digital contracts & e-sign

Signed before they reach the lot

Send the rental agreement by email. Your customer signs on their phone. You get a legally binding PDF with a complete audit trail — valid under the U.S. ESIGN Act.

  • Your own contract template, your branding
  • Signature, ID and terms captured in one flow
  • Signed PDF auto-archived on the booking
Signed PDF archived
Contract #C-1094 — sent for signature
Audit trail
  • Sent to marcus@… — 9:02 AM
  • Opened on iPhone — 9:14 AM
  • ID photo attached — 9:15 AM
  • Signed & locked — 9:16 AM ✓

Payments by Stripe

Money that collects itself

Checkout links, deposit holds, refunds, and recurring weekly or monthly billing for long rentals — all through Stripe, all reconciled to the booking down to the cent.

  • Deposit holds and partial refunds, one click
  • Recurring auto-billing — weekly, bi-weekly, monthly
  • Every charge tied to its invoice and contract

You connect your own Stripe account. Your money goes to you, not through us.

Settles straight to your Stripe
Payments — booking #C-1094
Held Security deposit $500.00
Paid Rental — 6 days $846.30
Paid Extension +2 days (incl. tax) $282.10
Refund Early return −$120.00
Auto Bills every Monday $395.00/wk

Channels

Every booking channel, one back office

Direct hires from your own site, brokers, and any iCal channel — Turo included — land on one calendar that refuses collisions. And when you do host on Turo, the fee decoder shows exactly what the platform took.

  • Direct, brokers & P2P — one availability board
  • Two-way iCal sync — Turo included
  • Channel-by-channel profit, side by side

CarCEO is an independent back office for hosts. Not affiliated with Turo Inc.

iCal synced — 2 min ago
Channels — July
Direct9 hires · £5,610E-sign ✓
Your website5 bookings · £2,905Stripe
Turo14 trips · £4,620Synced
Trip payout £460.00 — Turo kept −£115.00 · You keep £345.00

Invoices, taxes & accounting

Tax-season ready, every single day

Invoices and receipts generate themselves. Sales tax is set per booking when you need it. Behind it all sits a real double-entry ledger your accountant will actually like.

  • Invoices & receipts, auto-numbered and sent
  • Per-booking tax control — inclusive or on top
  • Double-entry ledger, AR aging, real reports
Emailed to the customer
Invoice INV-0147Due on pickup
Jeep Wrangler — 4 days$556.00
Child seat + delivery$64.00
Sales tax — WA 10.1%$62.62
Total$682.62
Tax: on topLedger: posted ✓

While you sleep

The busywork runs itself

AI staff on payroll ($0)

Ava and Atlas draft customer replies, watch your ops, and flag what needs you. You approve; they do the typing.

Reminders that never forget

Pickup, return, and payment reminders by email, SMS, or WhatsApp. Fewer no-shows, fewer late cars.

GPS & maintenance

Bring your GPS feed (GPS Trackit, One Step GPS and more), see every car live, and get service reminders per vehicle.

Operators first

Built with operators, not for a demo video

The two-way Turo sync ended my double-bookings. I check one calendar now — mine.

— What UK hosts tell us

Contracts go out by email and come back signed before pickup. My Sundays are mine again.

— What hire operators tell us
0 Businesses run on CarCEO 610+ rental contracts processed — and counting.
Find us on Capterra, GetApp & G2.

Do the math

What would CarCEO cost your fleet?

10 vehicles
115304560+
OfficeBest fit
$29/month

$2.90 per car per month — about a motorway coffee.

Billed in USD.

Start with Office

Pricing

Simple pricing. Only the fleet size changes.

Unlimited customers, bookings, and invoices on every plan — including the free one.

Starter

$0/mo

Your first 2 vehicles — free forever

  • Unlimited customers & bookings
  • Digital contracts + PDF
  • Basic public booking site
  • Email support
Start free

Office

$29/mo

Up to 10 vehicles · ≈ $2.90 per car

  • Everything in Starter
  • CRM, damage reports & GPS
  • WhatsApp + email notifications
  • Accounting dashboard & website builder
Choose Office
Most popular

Ultimate

$129/mo

Unlimited vehicles · at 30 cars ≈ $4.30 each

  • Everything, no gates
  • E-sign contracts & Turo channel tools
  • Multi-branch support
  • Double-entry accounting ledger
Choose Ultimate

Enterprise

$399/mo

Unlimited — for rental groups

  • Everything in Ultimate
  • API access & custom integrations
  • Advanced roles & permissions
  • Dedicated onboarding & migration
Talk to us

Monthly, in USD. No setup fees, no contracts, cancel anytime. Prices exclude Stripe's own processing fees.

You're 3 steps from your first e-signed booking.

0%
Found CarCEODone. That was the hard part.
2
Create your account60 seconds, no credit card.
3
Add your carsReg & details — quick add.
4
Send your first contractE-signed before pickup.
Continue — step 2 →

Talk to a human

See it live in 25 minutes

A real walkthrough on your screen — your cars, your questions. No slideware.

  • We set up your first car and contract, liveLeave the call with a working account, not a sales pitch.
  • Bring your Turo calendarWe'll connect the sync together on the call.
  • Straight answersPricing, migration, taxes — ask anything.

Or have us reach out

✓ Request sent. We'll reply from [email protected] — usually same day.

Two fields and you're done. Prefer email? [email protected]

25 minutes with CarCEOZoom · pick any time that suits you

Scheduler not loading? Open it in a new tab.

Questions, answered

Everything operators ask us

Is the free plan really free?
Yes. Two vehicles, unlimited customers, unlimited bookings and invoices, digital contracts with PDF, and a basic public booking site. No credit card, no trial clock.
Does CarCEO work with Turo?
Yes — two-way iCal calendar sync, a fee decoder for every trip payout, payout reconciliation, and channel-by-channel profit views. CarCEO is an independent back office for hosts; we're not affiliated with Turo Inc.
Are e-signatures legally binding for hire agreements in the UK?
Yes. Under the Electronic Communications Act 2000 and UK eIDAS, electronic signatures are valid for hire agreements across England, Scotland, Wales and Northern Ireland. CarCEO records the signature, timestamp, and a full audit trail in the archived PDF.
How do payments work?
You connect your own Stripe account. Checkout links, deposit holds, refunds, and recurring billing for long rentals all run through it — your money settles directly to your Stripe, not through us.
How is VAT handled?
Self-drive hire is standard-rated: set your VAT profile once and every hire carries its VAT line — inclusive or on top, your choice — with digital records that fit Making Tax Digital. Override per booking for the edge cases.
Can I bring my existing fleet and customers?
Yes. Add vehicles with their registration and details in seconds, import customers, and keep your history. Enterprise includes dedicated migration help.
What happens when I outgrow my plan?
Only the vehicle count changes the price: 2 cars free, 10 for $29, unlimited for $129. Nothing else is gated, so you upgrade when the fleet grows — not when we decide to charge you for a feature.
And if I want to leave?
Cancel anytime from settings. Your data stays exportable — contracts, customers, invoices. No lock-in, no retention calls.

Your next double-booking
is 100% preventable.

Set up tonight. Send your first e-signed contract tomorrow morning.

Start free — 2 cars forever Book a 25-min demo

No credit card. Cancel anytime. Your data stays yours.

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