Recognized by Software Advice 4.4/5, Capterra 4.4/5, GetApp 5-star user reviews, Google 4.3/5 · Capterra Best Ease of Use 2022 · Capterra Best Value 2022 · Software Advice Front Runners 2023 · GetApp Category Leaders 2023
312+ independent operators in 100+ countries

Car rental software, done right.

CarCEO PRO is the rental software your business has been missing — contracts, fleet, deposits, fines, payments and WhatsApp wired into one dashboard, with AI agents Ava and Atlas handling the chasing. Free Starter for fleets up to 5 cars. $35/month Ultimate for unlimited, every feature included.

Free Starter forever $35/mo Ultimate · unlimited No per-user tax · no setup fee Live in 30 minutes
BUSINESS FEED
Bookings Fleet Customers Deposits & Fines Customer Hub
Bookings Today
23
Revenue Today
$4,733
Returns Today
10
▾ INSIGHTS
10
Returns today
3
Pending deposits
3
Active fines
$8,040
Receivable
BANK ACCOUNTS
$19,340
$4,340 Reserved
CASH FLOW
$12,313
Screen simulates for illustrative purposes only. ❚❚
Human product support

Free onboarding for new operators

Learn more →
CarCEO PRO onboarding specialist
What our operators say

"Simple, modern and built for rental — even our front-desk staff who never used software before run contracts in minutes."

Ali H. Owner · 18 vehicles · UAE

Your workload, unloaded.

Ava & Atlas — our virtual rental agents — provide proactive guidance so you get more done in less time.1

Nothing slips through the cracks

Atlas watches every contract from sign to return — auto-tagging toll charges and police fines to the renter, flagging un-released deposits, and surfacing revenue that hasn't landed yet.

Learn more
❚❚

Bring back renters who fade

Ava spots customers who haven't booked in 30+ days and sends them your weekend rate over WhatsApp — no chasing, no manual list to keep.

See service coming, not crashing

Atlas tracks mileage, tires and registration renewals on every vehicle — and blocks the calendar before a car gets pulled mid-rental.

AtlasAgent
Was the AED 240 expense at "Premium Tyres" a business cost?
JN

Jen

Yes — tyre replacement for Toyota Yaris (Plate 12345).

CarCEO PRO platform

All new. All in one place.

Access every rental tool, a personalized business feed, and a team of AI — all from one intuitive dashboard.

See plans & pricing
Be in control, not in the weeds.
Today’s bookings, pickups, returns and live revenue on one calm screen — no tab juggling, no missed handovers.
  • Live business feed: pending pickups, deposits and fines flagged in real time
  • Cash flow, receivables and active contracts at a glance — drill in with one click
Open the dashboard →
CarCEO PRO dashboard
Today’s queue
Pickup · A. Hassan · 11:00AED 880
Return · M. Khoury · 14:30On time
Contract · L. Rossi · signAwaiting
✓ 3 actions ready

Find a plan that's right for you.

Monthly Yearly save 16%
Live FX rate
Starter
$0 forever

Free forever for 1–5 cars. Test the waters before you scale.

  • Up to 5 vehicles, 10 customers, 10 contracts
  • Digital contracts with e-signature
  • Live fleet calendar & booking board
  • Customer & vehicle records
  • WhatsApp contract delivery (25 msg / mo)
  • Basic deposit tracking & PDF receipts
  • Single currency & single branch
  • Mobile-ready — any browser, no install
  • Email support & community access
Start free
Ultimate
$35/month

Every feature. Unlimited everything. No catches.

  • Unlimited vehicles, contracts & users
  • Unlimited branches with role-based access
  • Fines, maintenance & damage workflows
  • 40+ currencies, 9 languages, full RTL
  • Stripe Connect deposit pre-auth on card
  • Salik / police / parking fine pass-through
  • Bank reconciliation & month-end P&L pack
  • Custom contract templates per branch
  • Bulk CSV import + concierge migration
  • Customer portal & full API access
  • CarCEO Intelligence (Ava & Atlas) — included
  • Priority chat support + 1-on-1 onboarding
Get Ultimate →

No setup fee. No per-seat tax. Cancel anytime.

ROI calculator

See exactly when Ultimate pays for itself.

Atlas auto-attributes ~85% of fines and tolls back to the renter who earned them — money you’d otherwise eat. Drag the sliders to see your numbers.

12cars
$320
Atlas recovers / month
$272
~85% of fines auto-attributed back to renter via deposit pre-auth
Ultimate pays back in
4 days
$35/mo vs $272 recovered — break-even date

Conservative model — based on 312-operator survey, March 2026. Actual recovery depends on contract terms and local fine workflows.

For driving schools & students

Students and licensed driving-school operators run CarCEO Ultimate free for 12 months.

Register free →
What our operators say

Smart operators run on CarCEO PRO.

78%

of operators say Ava & Atlas catch fines, tolls or revenue they used to eat themselves.1

¹ Based on internal survey of 312 active operators, March 2026.

“Before CarCEO, our front desk made $400 errors every week — wrong deposits, forgotten fines, three contract formats. Two months in, the errors are gone, deposits balance to the dollar, and the team gets home an hour earlier. It pays for itself by Tuesday morning.”

Aisha Othman, GM of Sunbird Rentals
Aisha Othman General Manager · Sunbird Rentals · 24 vehicles · Kenya

Connect everything you already use.

Payments, messaging, government APIs and maps — wired in. No middleware, no Zapier, no extra invoices.

stripe G2 VIN
See all 30+ integrations →

Solid support when you need us.

Real operators, not a script. Switching from a legacy system or stuck on a contract at 11pm — we show up.

Need help choosing?

Talk to a real CarCEO operator who runs a rental fleet themselves. Two minutes on chat, no demo call, no sales scripts — just a straight answer about which plan fits your fleet.

Schedule a call back

Free migration concierge

Switching from RentSyst, HQ Rental, Navotar, Booqable or RENTALL? We map your vehicles, customers and contracts at no charge — your first real rental runs on CarCEO inside a week.

Talk to migration team
Built on enterprise-grade infrastructure
GDPR compliant SOC 2 in progress 256-bit SSL every request EU data Amsterdam Stripe verified partner Meta business partner

Frequently asked questions

Quick answers to what operators ask us most.

What is car rental software?
Car rental software is a management system that runs every step of a vehicle rental business: digital contracts with e-signature, the fleet availability calendar, customer records, security deposits, traffic-fine pass-through, maintenance scheduling, multi-currency invoicing and reporting. CarCEO PRO runs in any browser and on mobile, replacing spreadsheets and paper contracts.
Is there a genuinely free plan?
Yes — Starter is free forever for fleets up to 5 vehicles, 10 customers and 10 contracts. It includes digital contracts, the fleet calendar, WhatsApp delivery and basic deposits. No credit card required and no trial expiration.
How long does it take to set up?
Most operators complete their first real contract within 30 minutes of signing up. The onboarding wizard walks through country, business details, contract template and your first vehicle. No demo call. No account manager.
Can I import existing customers and vehicles?
Yes. Bulk-import customers, vehicles and historical contracts from CSV or Excel in a single upload. If you're switching from RentSyst, HQ Rental, Navotar, Booqable or RENTALL we will map fields during onboarding at no extra cost.
Which countries and currencies are supported?
Used by independent rental operators in 100+ countries. Supports 40+ currencies — each kept in its own clean ledger with no auto-conversion — and 9 interface languages including full RTL Arabic and Kurdish.
Does it work on mobile?
Yes. The full system runs in any modern mobile browser — no app to install. Staff can hand off cars, photograph vehicle condition, capture customer ID, run e-signature and send the contract over WhatsApp from a phone or tablet at the curb.

Run your rental
the way it actually works.

Free up to 5 vehicles. $35/month flat for unlimited. Used by independent operators in 100+ countries — start in 30 minutes.

No credit card Cancel anytime EU data residency · GDPR
4.9 from 312+ independent operators
Trusted by independent operators in 100+ countries
🇳🇱 Netherlands 🇦🇪 UAE 🇸🇦 Saudi Arabia 🇮🇶 Iraq 🇧🇷 Brazil 🇲🇽 Mexico 🇪🇸 Spain 🇫🇷 France 🇹🇷 Turkey 🇮🇳 India